CASE 01 / WEB SITE
A 70-year-old store that has been in business for 70 years to the web that will be passed on to the next generation.
| Industry | Food manufacturer (medium-sized, 80 employees) |
|---|---|
| Request | Corporate website completely renewed |
| Period | June 2024 – November 2024 (5 months) |
| Scale | Approx. 30 pages + product database integration |
“I want to remake the website for the first time in 12 years, but I want to convey the trust of the company for 70 years, not something strange and flashy.”
The consultation was directly received from the second president.
1. challenge
The corporate site, which had not been worked on for more than 10 years, was not even compatible with smartphones. On the other hand, your company’s products continued to sell steadily at local supermarkets and department stores, and it was urgent to properly convey the brand’s “trust as a long-established store” on the web.
2. approach
The brand archetype, extracted from product samples and brochures from the past 70 years, was “not overly embellished and let the product speak for itself.”
- Typography emphasis: Rather than photographs and decorations, traditional Ming dynasty fonts and neat margins express “long-established style”
- Product database integration: Structure all 120 products to provide customers with in-depth readings of raw materials, manufacturing methods, and awards.
- Accessibility first: High percentage of older users rigorously verifies text size, contrast, and keyboard operation
3. Results
Figures 6 months after publication (compared to the same period):
- Number of Sessions: 2.8x
- Product Page Average Time Spent: 3 min 12 sec
- Number of Business Inquiries: 12 per month → 41 per month
- Lighthouse Score: Performance 98 / Accessibility 100
4. Customer’s voice
“It’s not a modern style, but it’s the first time we’ve created a website that is unique to us, and even though there are no flashy animations or trendy layouts, the appeal of the product is conveyed more than before.”
Representative Director ◯◯
Leave a Reply